Beauty for All

Celebrate AAPI creators

Paving the way 

Support & celebrate these AAPI-owned or founded beauty brands all month.

AAPI creators spotlight

Learn about more AAPI-owned & founded brands you can find at Target.

Glow big

Explore our inclusive range of products for skin & hair—inspired by you, for you.

Ulta Beauty at Target brands for all

Melanin Haircare

Tula Skincare

Peach & Lily

Too Faced Cosmetics

Hair care brands for all

SheaMoisture

Hair & skin care made with organic, fair-trade ingredients.

Darling Hair

Natural & simply beautiful extensions made with premium-quality fibers.

Frederick Benjamin

A grooming line that combines natural ingredients & targeted regimens for dry scalp & hair.

Alikay Naturals

Textured hair care formulated for hair growth & moisture.

Jozi Curls

Natural hair care for waves, curl and coils that meets our standard for clean. Only at Target.

Mielle Organics

Beauty products for healthier hair & skin from the inside out.

Skin care brands for all

Black Girl Sunscreen

Vegan, cruelty-free sunscreen made for people of color with natural ingredients.

ROSEN Skincare

The next generation of clean skin care for people with acne-prone skin.

Golde

Easy, accessible wellness products for all, made with ingredients you know and trust.

SheaMoisture

Hair & skin care made with organic, fair-trade ingredients.

Urban Hydration

Clean, hydrating skin care gentle enough for the whole family.

Nyakio Beauty

Cruelty-free, clean skin care enriched with naturally & ethically sourced ingredients.

Makeup brands for all

Thread

A vegan, cruelty-free makeup brand to inspire self-expression for all.

Black Opal

High-quality, high-performance beauty for women of color.

Beauty Bakerie Bite Size

Long-lasting, hydrating, 100% cruelty-free makeup.

Mented Cosmetics

Vegan, cruelty-free makeup perfectly pigmented to match your skin tone.

Range Beauty

Clean beauty for more diverse shades, formulated for eczema & acne-prone skin.

The Lip Bar

Vegan, vibrantly pigmented makeup made for a diverse range of skin tones.

Personal care brands for all

Hawthorne

A premium grooming brand with effective formulas designed for your needs.

Play Pits

Parent-approved, all-natural, handmade deodorant made for kids & kids at heart.

Shyn

Cool light technology for teeth whitening results in as little as 10 minutes.

Bevel

A shaving system designed to help prevent irritation for clearer, smoother skin.

Pacinos

A premium line of men’s grooming products that bring the barbershop to you.

IYOBA

Handcrafted, organic products for the natural care of hair, body & home.

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